Emilio Pucci, a Florentine aristocrat and Olympic skier, fell into fashion after a photographer published his ski clothing designs in 1947. Within a decade he had built a house defined almost entirely by print: kaleidoscopic geometrics in acid pinks, greens and blues, rendered on featherweight silk jersey.
The genius was technical as much as visual. Pucci's jersey travelled without creasing, which made it the uniform of mid-century resort travel — and gave the house a permanent association with Capri, Positano and the jet-set summer. Prints are hand-signed within the pattern itself, an authentication detail that has protected the archive for seventy years.
We source Pucci for the pieces that carry that print at full strength: kaftans, silk tunics and resort separates where the colour hasn't dulled. Condition of the dye is everything with this house — a faded Pucci is a different object from a vivid one, and we price and describe accordingly.